Our Philosophy
"I started Daniel Jeweler because I was tired of seeing people overpay for jewelry that didn’t live up to the price. It’s simple - high quality, fair pricing, and treat people with honesty and respect. That’s how I run my business."
About Daniel Jeweler
Daniel Jeweler started in New York City in 2008, first supplying shops in the Diamond District and later building an online business. From the beginning, I understood how difficult and sometimes skeptical people can feel about buying jewelry online. That’s why my focus has always been on trust—making the experience easy, transparent, and reliable.
I created Daniel Jeweler to offer high-quality pieces at fair prices, with honesty and customer care at the center. Every chain and piece of jewelry is meant to be worn every day—whether you’re at the gym, out for the night, or keeping it casual.
Values That Define Us
Craftsmanship
Hand-finished by expert Italian jewelers
Authenticity
Only solid gold and solid sterling silver
Transparency
Fair and honest pricing always
Legacy
Pieces designed to last beyond trends
Experience the Difference
Discover handcrafted jewelry that reflects who you are — bold, refined, and timeless.